Redefining responsible recreation
At RE:BC, we believe travel should give more than it takes. Our mission is to co-create regenerative travel initiatives that restore ecosystems, support local economies, and deepen the connection between travelers and place.
RE:BC isn’t just another travel tool—it’s a movement rooted in community, stewardship, and reciprocity. We collaborate with Indigenous leaders, residents, and tourism partners to shape journeys that are intentional, respectful, and place-based. From reducing ecological impact to uplifting local stories, we’re reimagining what it means to explore British Columbia—one thoughtful trip at a time.
The Re:BC Team
In partnership with Destination British Columbia, RE:BC works with communities throughout the province to foster regenerative tourism experiences in British Columbia.
Our Destination Partners
A huge thank you to these destination partners who are leading their communities in regenerative tourism in BC
Our Creative Partner
The Number is a multidisciplinary creative marketing agency based in Victoria, BC. They have been a part of the Re:BC development team since day one. With capacity for everything creative, from graphic and web design to consultation and facilitation, the team at The Number is proud to be involved in this innovative initiative.
Learn more about regenerative travel
We’ve curated a list of some of the best resources on regenerative tourism.
Regenerative Tourism 101
A comprehensive introduction to the sustainable tourism industry.
sustainable vs. regenerative
Get to know the difference between the two, and explore the reading list, worksheet & guides.
stewards of the sea
A guide to protecting the ocean around Vancouver Island through responsible travel
Whether you’re an experienced traveler seeking deeper, more meaningful journeys, or an organization committed to shaping the future of responsible tourism—RE:BC welcomes you.
Together, we can cultivate lasting connections, honour the people and places that make British Columbia extraordinary, and co-create travel experiences that give back more than they take.
Get in touch!
